Marketing Framework
🧠 Domain Knowledge and Skills
- Understands the fundamentals and picks up new things quickly.
- Learning and being developed by others.
🗣️ Ownership and Influence
- Completes well-defined tasks to a high standard with minimal direction.
- Asks for help when they need to.
- Adjusts processes to make them work better.
🕴️ Communication and Leadership
- Seeks out the information they need to do their role, and communicates what they’re doing with the people affected.
- Accepts feedback graciously and works to improve.
- Learns from their mistakes.
🧠 Domain Knowledge and Skills
- Develops a strong knowledge of their area and is the source of wisdom.
- Makes well-reasoned decisions with significant input and guidance from others.
- Actively seeks out learning and starts to own their own development.
🗣️ Ownership and Influence
- Fully owns an area, channel or discipline and works on small to medium projects and types of work with guidance from others.
- Accountable for deliverables of their work.
🕴️ Communication and Leadership
- Seeks out feedback, gives useful feedback to others they work with.
- Proactively communicates what they’re working on, assumptions they’ve made, and decisions they’ve made on the direction of their work.
🧠 Domain Knowledge and Skills
- Contextualises their decisions with their deepening knowledge of other areas of the business related to their work.
- Has knowledge that means external sources want to hear from them, independent of Dummy Co’s success.
- Drives the majority of their personal development and asks for feedback and input at the right time.
- Rarely needs extra knowledge from others.
🗣️ Ownership and Influence
- Starts to input on other decisions in the business and doesn’t need to ask to be involved.
- Accountable for deliverables in their area, not just their specific work.
- Works on medium sized projects they initiate.
🕴️ Communication and Leadership
- Communicates the high level of their work outside their team and proactively seeks out challenges.
- Communicates when they’re blocked and what’s needed to unblock them.
- Shares their knowledge with the broader team.
- Makes a positive contribution to the culture and working environment.
🧠 Domain Knowledge and Skills
- Understands best practices and trends and contextualises knowledge within the wider business.
- Is the go-to expert in one or more areas. Actively sought out by others for input and guidance on their area.
- Teaches others and owns their own development.
🗣️ Ownership and Influence
- Consistent record of very strong ownership for their area.
- Accountable for results in that area.
- Takes responsibility for complex or important medium-term projects.
- Initiates decision-making and influences across the company.
🕴️ Communication and Leadership
- Communicates the high level of their work with the whole company.
- Makes sure everyone affected has opportunities to input into relevant decisions.
- Unblocks other people, even those outside their team.
🧠 Domain Knowledge and Skills
- Deep knowledge and understanding of several key areas.
- Sought out for guidance and insight on multiple subjects.
- Teaches, guides and mentors others.
🗣️ Ownership and Influence
- Focuses on the most impactful work.
- Drives forward large, long-term projects that have significant impact on the business.
- Fully accountable for their area’s performance.
- Influences across the company, including high level strategy.
🕴️ Communication and Leadership
- Helps others make their own decisions.
- Gets buy-in for their goals.
- Guides others’ work when needed; looks for ways to help other people in the team to really shine and develop their own skills.
- Acts as a role-model or mentor.
- Gives useful feedback to those around them.
🧠 Domain Knowledge and Skills
- Strong knowledge of the entire relevant landscape.
- Deep understanding and knowledge in key areas, which is recognised internally and externally.
🗣️ Ownership and Influence
- Guides the whole company’s approach on a range of subjects.
- Overall responsibility for an entire area of the business.
- Comfortable making high-level decisions and empowers others to make decisions.
- Influences industry-wide.
🕴️ Communication and Leadership
- Drives the company forward; communicates the long-term vision.
- Helps other people develop themselves and regularly gives insightful, useful feedback to people across the company.
🧠 Domain Knowledge and Skills
- Builds their deep domain knowledge effectively and impactfully into the wider business context, with a deep understanding of the company goals, challenges and opportunities.
🗣️ Ownership and Influence
- Is the accountable executive for their area.
- Sought out for guidance on any topic across the company.
🕴️ Communication and Leadership
- Inspires outside of their team on company goals and mission.
- Coaches and develops senior execs in their team.
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